Defenses for firms charged with Robinson-Patman Act violations include:
a. meeting competition
b. predatory pricing justification c. foreign discounting
d. none of the other choices
e. all of the other specific choices
a
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Parsimony is important in industrial marketing because:
A) there are very few targetable segments in the market. B) the industrial customers are well informed about the products. C) the industrial products are expensive. D) it is inefficient to pursue too many segments.
Strategic planning for a firm such as Disney with several SBUs probably occurs ________
A) only in its corporate headquarters B) only at the individual business unit level C) at both the overall corporate level and at the individual SBU level D) as needed based upon the success of the division E) at the location best suited for this function based upon findings of the SWOT analysis
La'Shon is hoping to obtain a job in broadcasting and plans to send his résumé to a variety of media organizations. He should make his résumé as convincing as possible but should not send a video to avoid possible discrimination due to gender, ethnicity, or other characteristics
Indicate whether the statement is true or false
Agents of corporate owners are themselves owners of the firm and have been elected by all the corporate owners to represent them in decision-making and management of the firm
Indicate whether the statement is true or false