A ________ is a promise to deliver to a consumer specific benefits associated with a product or service
A) brand
B) perceived need
C) demand
D) value
E) utility
A
You might also like to view...
Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components
What will be an ideal response?
Laura, after many years of staying home and raising her children, wants to return to the workplace. Because she does have some significant experience in the accounting field from many years ago, she should prepare a(n) ________ résumé
A) chronological B) scannable C) online D) functional
Institutional advertising is advertising aimed at business customers and intermediaries.
Answer the following statement true (T) or false (F)
A bailment is a special form of a sale of goods in which possession is transferred to a bailee
Indicate whether the statement is true or false