The advent of TiVo has prompted new advertiser interest in
A) product placement.
B) brand names.
C) 30-second spots.
D) infomercials.
Answer: A
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A group of citizens in the State of Zipzap gets enough valid signatures on a petition to put a referendum on the ballot that would require the state legislature to adopt a state holiday on Charles Dickens’s birthday. An all-news radio station sells advertising time to those who favor the holiday but refuses to sell time for advertisements against the holiday. The anti-Dickens group tells the station manager that under Section 315, the manager must give the group equal opportunity. Who is correct, and why?
a. the anti-Dickens group, because Section 315 requires equal opportunity b. the anti-Dickens group, because Section 315 requires broadcasters to be balanced in their presentations of ballot issues c. the station, because the station does not have to give time to the anti-Dickens group if the pro-Dickens group bought time d. the station, because Section 315 does not apply to ballot issues, only to political candidates
The primary difference between arbitration and mediation is that in arbitration, a third party makes the decision, but in mediation, the third party simply facilitates communication
A. True B. False
Why are college students particularly susceptible to factual distractions?
What will be an ideal response?
Which of the following suggests your expectations determine how you evaluate your interactions with others?
A. in-and-out group theory B. expectancy violations theory C. social exchange theory D. expectancy violations theory and social exchange theory