Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it
Hence, Sammy's is focusing its marketing efforts on its ________.
A) horizontal marketing system
B) cost versus benefit system
C) consumption system
D) marketing channel system
E) value delivery system
E
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According to the Adler and Proctor textbook, a fantasy theme starts with a ______ message--such as a joke, anecdote, innuendo, pun, figure of speech, double entendre, or metaphor--among other things.
A. vision B. persuasive C. rhetorical D. dramatizing
In the corporate headquarters of a supermarket chain, ________ are responsible for developing brand assortments and listening to salespersons' presentations
A) central buyers B) brokers C) specialist buyers D) agents E) specialized wholesalers
An important characteristic of money market mutual funds is that
A) their deposits are insured by FSLIC. B) they differ from other mutual funds in return and their potential for default risk. C) they have a high degree of interest-rate risk. D) most are closed-end mutual funds.
A company purchased new furniture at a cost of $14,000 on September 30. The furniture is estimated to have a useful life of 8 years and a salvage value of $2,000. The company uses the straight-line method of depreciation. How much depreciation expense will be recorded for the furniture for the first year ended December 31?
A. $1,500.00 B. $437.50 C. $375.00 D. $1,750 E. $500