Identify ways in which shopping behaviors differ between men and women
What will be an ideal response?
Women tend to be more communal minded and men tend to be more self-expressive and goal directed. Women tend to take in more of the data in their immediate environment, whereas men focus on the part of the environment that helps them achieve a goal. When shopping, men often need to be invited to touch a product, whereas women are likely to pick it up without prompting. Men like to read product information, whereas women may relate to a product on a more personal level.
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When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:
A) brand positioning B) perceptual mapping C) brand repositioning D) brand extension
A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?
A. When the firm wants specialized personnel to follow up the work of the sales force B. When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C. When only one or two channels of distribution are available for products D. When the sales force is large and the marketer is thinking of cutting it down E. When customers are highly concentrated in one geographic area
An example of an intracompany comparison is comparing Apple's profit margin to the industry's profit margin.
Answer the following statement true (T) or false (F)
The title page contains four major items of information: (1) the title of the document, (2) the type of research conducted, (3) the organization/person(s) who prepared the report, and (4) the date of submission.
a. true b. false