Unlike a marketing research problem, a management decision problem:
a. makes use of the marketing research objective.
b. provides insightful decision-making information.
c. focuses on problems that are much broader in scope.
d. tends to be more information oriented than action oriented.
ANSWER: c
Management problems tend to be much broader in scope and far more general than marketing research problems, which must be narrowly defined and specific if the research effort is to be successful. The marketing research problem is information oriented, while the management decision problem is action oriented.
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Answer the following statement true (T) or false (F)