Pfizer pharmaceutical representatives call on physicians to influence them to prescribe the latest Pfizer medications over competing products
However, no sale is made until doctors call prescriptions into pharmacies that then place orders through their drug wholesalers. What type of sales position do these Pfizer pharmaceutical representatives hold, and what are their job responsibilities?
The Pfizer pharmaceutical representative described here is a missionary salesperson. A missionary salesperson is someone who promotes the firm and tries to stimulate demand for a product but does not actually complete a sale.
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