News outlets increase their profit margin in today’s modern media world by cutting costs, often ______.
A. decreasing the number of journalists they have on staff
B. focusing on preplanned events instead of random events
C. cutting back on long-term investigative reporting
D. all of these
D. all of these
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In a speech about how Texas became a state, Martina provided three main points and delivered them in a chronological pattern. Two of her classmates, Anna and Donna, were discussing the speech the next day
Anna remembered Martina's three main points while Donna only remembered the story used in the introduction. Who was the better listener, according to the textbook's tips to enhance listening skills? A) Donna was the better listener because she followed the tip, "Avoid information overload." B) Donna was the better listener because she followed the tip, "Be a selfish listener." C) Anna was the better listener because she followed the tip, "Listen for major ideas." D) Anna was the better listener because she followed the tip, "Avoid overreacting emotionally."
Which of the following is NOT one of the qualities of effective delivery discussed in Chapter
13? a. Effective delivery helps both listeners and speakers. b. The best delivery looks and feels natural and spontaneous. c. The best delivery is error?free. d. Delivery is best when the audience is not aware of it. e. The best delivery looks comfortable.
Messages must be grounded in behavioral science and how audiences think and act
Indicate whether the statement is true or false
The systematic outline of where ads will be placed to reach the right target audiences is called the
A) advertisement. B) reproduction. C) media plan. D) placement key.