Gobbledygook is language that is long-winded and ______________
a. exciting
b. irrelevant
c. juvenile
d. pompous
d
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Which of the following strategies would a company most likely use to increase customer satisfaction?
A) decreasing the variety of offered services B) divesting C) lowering prices D) "firing" unprofitable customers E) limiting customer experiences with a brand
Key principles used by President Ronald Reagan and his communications advisers to "manage the news" did NOT include ________
A) repeating the same message often B) friendly dialogue with journalists C) staying on the offensive D) controlling the flow of information
The creation of knowledge assets is typically characterized by
A. high upfront costs and subsequent high variable costs. B. low upfront costs and high variable costs. C. high upfront costs and low variable costs. D. high fixed costs and high variable costs.
Which of the following best completes the sentence, ‘______ are essentially made up of all the ways in which users can participate in a social media relationship with the brand.’?
a. Activities. b. Relationships. c. Interactions. d. Returns. e. None of these