When your goal is to motivate an audience to engage in a specific behavior or take a specific action, that is known as attempting to gain immediate action
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The Wallace guidelines for ethical communication behavior include
a. the habit of search. b. the habit of justice. c. the habit of public versus private motivations. d. the habit of respect for dissent. e. all of these.
The idea that people holding views contrary to those dominant in the media tend to keep their attitudes to themselves for fear of rejection is called:
a. the spiral of silence. b. muted group theory. c. neo-Marxist theory. d. critical muffling.
Writing a news story that refers to a doctor as a "quack" might be grounds for a libel suit
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Values are more deeply ingrained than attitudes or beliefs and are therefore more difficult to change
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