The idea that people holding views contrary to those dominant in the media tend to keep their attitudes to themselves for fear of rejection is called:
a. the spiral of silence.
b. muted group theory.
c. neo-Marxist theory.
d. critical muffling.
a
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Refers to technology's ability to simulate face-to-face communication
A. Media richness B. Media technology C. Channel richness D. Message technology
Brett's speech to the Adventure Club on canoeing on the Colorado River was difficult for him to make interesting since he had never been in a canoe before. Why was this a poor topic choice?
A. It didn't fit the allotted time. B. It wasn't of interest to the audience. C. It wasn't important to the speaker. D. It would have been better as a written paper.
Credibility refers to how trustworthy, intelligent, knowledgeable, and/or skilled the listener(s)/receiver(s) perceives the speaker (sender) to be.
a. true b. false
One way that public speaking differs from casual conversation is that the public speaker
A) uses a greater variety of slang words. B) captures the attention of his or her listener. C) uses visual aids. D) does most or all of the talking.