When making a one-time buy, the company:

a) or agency is buying parts or supplies crucial to their day-to-day operation.
b) or agency is making a large purchase such as new software or a mainframe computer.
c) is receiving a cold call from a salesperson.
d) The company is making a commodity purchase.


ANS: b

Communication & Mass Media

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Hard evidence includes factual examples and statistics

Indicate whether the statement is true or false

Communication & Mass Media

Sam, a PR professional, has pitched a story to Anita, a reporter with a local news station. Sam and Anita have never worked together. Which of the following actions would help Sam form a professional relationship with Anita and obtain the news coverage he wants?

a. giving Anita an outline of the story to save her time and effort b. sending Anita the names of experts for background information c. providing Anita with feedback on her overall reporting style d. emailing Anita regularly to check on the progress of the story

Communication & Mass Media

Which philosophical viewpoint starts with the assumption that there is no objective reality?

a. Realist view b. Premodern view c. Modern view d. Postmodern view

Communication & Mass Media

In order to avoid ________, you should allow at least one week to develop and research your speech

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media