In one-to-one marketing, after a marketer has identified customers and knows them in as much detail as possible, the next step is for the marketer to ________
A) interact with the customers and find ways to improve cost efficiency
B) make efficiency of interactions with customers the priority
C) differentiate these customers in terms of both their needs and their value to the company
D) customize some aspects of the products or services offered to each customer
E) implement a mass customization program
C
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Which of the following is not one of the advantages relational data models have over other data models?
A. Simplicity. B. Exclusively uses parent/child relationships. C. Reduced information redundancy. D. Increased flexibility and scalability.
Non-financial measures are generally less timely than are financial performance measures
Indicate whether the statement is true or false
A 60 percent markup at retail equals what markup at cost?
a. 75 percent b. 150 percent c. 300 percent d. 400 percent
What are the contributing factors to unethical behavior?
What will be an ideal response?