The fifth media of communication innovation is the
a. interactive and digital word
b. technical word.
c. electronic word.
d. spoken word.
a
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Answer the following statement(s) true (T) or false (F)
1. Community newspapers are dying while large metropolitan newspapers are thriving. 2. Journalists working in Iraq, Syria, and Afghanistan have a significant risk of being murdered for trying to report on what is happening in these war zones. 3. Gay newspapers suffered circulation and advertising losses in the late 2000s because gay culture was becoming more mainstream. 4. Politically liberal and conservative people in the United States tend to get their news from the same sources. 5. Because of their strong online presence, both the New York Times and the Washington Post can be considered national newspapers.
When developing advertising strategy for reaching children you should:
a.Remember that dads want to be involved more than moms b.Use engagement that is culturally embedded and repetitive c.Reconsider the approach you will have to take for damage control d.Calculate the “nag” factor into the parental response rate
Karen signs up for a marathon. In order to spend some extra time with Karen by running together, her boyfriend signs up, too. What strategy for communicating in developing relationships is Karen's boyfriend using?
a. focusing on improving the other person b. giving assurances c. being positive d. sharing joint activities
When making a presentation, you should _________
A) start with a good joke B) maintain good eye contact with the audience C) convey information the listeners will find useful D) A and C E) B and C