________can have a significant effect on the community and depending on the cause, can be either negative or positive

a) Advocacy groups
b) Trade organizations
c) Membership organizations
d) Health groups


a

Communication & Mass Media

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Research suggests that two days after your speech, most audience members will still remember about 75 percent of your speech

Indicate whether the statement is true or false

Communication & Mass Media

Some critics believe that media in general, and daytime talk shows in specific, communicate to audiences what they should view as important and crucial in their lives. This perspective is termed the

A. cultivation theory of media consumption. B. hypodermic needle theory of media consumption. C. agenda-setting approach to media consumption. D. uses and gratifications theory of media consumption.

Communication & Mass Media

Persuasive speakers may have a goal to weaken the audience's existing attitudes, beliefs, or values

Indicate whether the statement is true or false.

Communication & Mass Media

Which is an example of an interpretive statement?

A. "I saw you in Professor Brown's class at 3:30 this afternoon." B. "You said you wanted to go to the library." C. "I think you are getting behind in your classes." D. "I am happy you have decided to come to our party."

Communication & Mass Media