Which of the following is one way to represent the standard deviation?
a.s
b.s2
c.s(2)
d.s / n
ANS:A
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Employees and customers are treated like a family at Bayou Seafood Café. Paul and Betsey, the owners, work to encourage unity to increase their employees' job satisfaction and commitment. At their café, Paul and Betsey have built a(n)
A. market culture. B. goal-driven agenda. C. bureaucracy culture. D. clan culture. E. adhocracy culture.
If you are competing with several other firms in the submission of a proposal, one way to stand out from the competitors is to
A) include strong graphics on the cover. B) deliver it in person. C) use a professional delivery service. D) call later that day to ensure arrival. E) deliver the proposal over a celebratory lunch.
Which of the following statements is true of pricing decisions?
A) Market-based pricing starts with a good understanding of customer needs and the benefits that a product offers relative to competitors' products. B) The business with the lowest price will always offer customers the best economic value. C) It is possible to implement market-based pricing with low levels of customer and competitor intelligence. D) Competitors' product-price positioning and company product-price positioning are the two primary determinants in setting a cost-based price. E) Cost-based pricing takes into account what the customer would be willing to pay for a certain level of product performance.
Marketers can prolong the lives of many products in the maturity or decline stages of the PLC, sometimes even moving these products back into the growth stage. How is this undertaken?
What will be an ideal response?