Heather has been invited to speak to her daughter's fifth-grade class about her profession. Should Heather approach this presentation somewhat like she would a report? What is the best advice for Heather, in meeting this challenge?

Programs created to go right into syndication are

a. off-network. b. first-run. c. made for TV. d. off-cable.

The strategy behind brand growth via social media is based on:

a. Maslow's hierarchy of needs b. The diffusion of innovation theory c. The two-step flow model d. The uses and gratifications theory

A ________ is a generalization about a group or category of people that can have a powerful influence on how we perceive other people and their communicative behavior.

A. characteristic B. stereotype C. perceptual set D. construct

Motivating your audience to listen is called the

A. interest step. B. attention step. C. actuation step. D. motivation step. E. delivery step.