Heather has been invited to speak to her daughter's fifth-grade class about her profession. Should Heather approach this presentation somewhat like she would a report? What is the best advice for Heather, in meeting this challenge?
Communication & Mass Media
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Programs created to go right into syndication are
a. off-network. b. first-run. c. made for TV. d. off-cable.
Communication & Mass Media
The strategy behind brand growth via social media is based on:
a. Maslow's hierarchy of needs b. The diffusion of innovation theory c. The two-step flow model d. The uses and gratifications theory
Communication & Mass Media
A ________ is a generalization about a group or category of people that can have a powerful influence on how we perceive other people and their communicative behavior.
A. characteristic B. stereotype C. perceptual set D. construct
Communication & Mass Media
Motivating your audience to listen is called the
A. interest step. B. attention step. C. actuation step. D. motivation step. E. delivery step.
Communication & Mass Media