The strategy behind brand growth via social media is based on:
a. Maslow's hierarchy of needs
b. The diffusion of innovation theory
c. The two-step flow model
d. The uses and gratifications theory
c
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The FCC’s minority preferences in broadcast licensing were upheld by the Supreme Court in the 1990 case of:
a) Metro Broadcasting v. FCC; b) Adarand Constructors v. Peña; c) Bechtel v. FCC; d) FCC v. League of Women Voters; e) Central Florida Enterprises v. FCC.
He was deemed “the father of radio” by the U.S. courts:
a) Guglielmo Marconi; b) Lee DeForest; c) Edwin Armstrong; d) David Sarnoff; e) William Paley
Marketers use psychographic information to predict buying behavior with tremendous success
Indicate whether the statement is true or false
The process of generating ideas for speech topics by free association of words and ideas is known as
A. aggregating B. linking C. advocating D. brainstorming E. deliberating