Organization X adopts an expensive information management system (IMS). Organization Y hears about it and quickly calls in a consultant and purchases a bigger and better IMS. Not because they really need it, but because they believe that, if they don’t, they will be at a disadvantage because their customers won’t think they are as up-to-date as the competition. Such behaviour is an example of which form of isomorphism?
a. Coercive
b. Normative
c. Mimetic
d. Idiotic
c. Mimetic
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Which of the following measures a company's ability to pay its current liabilities?
a. earnings per share b. inventory turnover c. current ratio d. number of times interest charges earned
When each person imagines him- or herself as the other, the parties come to understand one another and discover ways to integrate their interests and concerns. This is known as ______.
Fill in the blank(s) with the appropriate word(s).
VW chose to launch its GTI in the United States with a(n) ________, which was downloaded 2 million times in three weeks
A) interstitial B) app C) mini-billboard D) Facebook page E) LinkedIn ad
A marketer would detail the company's positioning and value proposition in the ________ section of a marketing plan
A) marketing situation B) forecasting C) company description, purpose, and goals D) marketing strategy E) executive summary