A marketer would detail the company's positioning and value proposition in the ________ section of a marketing plan
A) marketing situation
B) forecasting
C) company description, purpose, and goals
D) marketing strategy
E) executive summary
C
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Jerry loses his job during a layoff at his company. He's worried about not having access to his health insurance benefits anymore. However, his company is required to offer him the same health insurance coverage for up to 36 months following the layoff. Which federal law applies in this scenario?
A. Family and Medical Leave Act B. Affordable Care Act C. Employee Retirement Income Security Act D. Consolidated Omnibus Budget Reconciliation Act E. Social Security Act
Inventory costing methods place primary reliance on assumptions about the flow of
a. costs. b. goods. c. resale prices. d. values.
Yvonne uses her customer relationship management (CRM) system to predict when her business customers will need more of her company's packaging materials. When she thinks a customer should be ready to make another order, she contacts them. Yvonne is using CRM to encourage customers to engage in a(n)
A. modified rebuy. B. new buy. C. generic buy. D. straight rebuy. E. adapted buy.
Nick rents to Lorna an apartment beginning September 1 . Nick has the obligation:
a. to prevent other tenants from being so noisy that they interfere with Lorna's use and enjoyment of the apartment. b. under the common law, to repair Lorna's apartment as needed. c. under the majority rule, to give Lorna the right to possession on September 1. d. under the majority rule, to give Lorna actual possession on September 1.