Which of the following would most likely be discussed in the company description, purpose, and goals section of a marketing plan?
A) a situation analysis
B) the sales forecast
C) the proposed implementation schedule
D) the company's competitive advantage
E) the company's market needs
D
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Describe two tests that an auditor would perform to ensure that the disaster recovery plan is adequate
Good Green Grocer wants to keep its customers happy. Its marketing strategy should be designed with this goal. Which strategy focuses on satisfying the needs of Good Green Grocer's customers?
A) societal marketing B) customer-value marketing C) sense-of-mission marketing D) innovative marketing E) consumer-oriented marketing
Rhonda is the supervisor of the spare parts department at a car dealership. Her responsibilities include scheduling work for employees, setting deadlines, and delegating work on ordering and counting the inventory. Rhonda's responsibilities can be best categorized as the supervisory function of
A. controlling. B. planning. C. leading. D. organizing.
The science of using psychology and demographics to segment consumers is called ________ segmentation.
Fill in the blank(s) with the appropriate word(s).