For a rhetorical act to be effective, a rhetor must be perceived by the audience as all of the following except:

A) competent.
B) trustworthy.
C) wealthy.
D) practical.


C

Communication & Mass Media

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Dax told the crowd of working-class individuals that they were every bit as good as

the persons they elected to office and should, therefore, receive the same level of health care that their tax dollars provided to those in Congress. Dax has appealed to his listeners' need for _____. A) worth and importance B) belongingness C) self-fulfillment D) self-actualization

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Radio ads have high impact; they combine sight and sound better than most other media. 2. Television has a smaller audience than most other media. 3. One disadvantage of television advertising is its high cost. 4. One advantage of advertising is its intrusiveness. 5. Power writing isn't useful for television.

Communication & Mass Media

Felicia created narrated PowerPoint slides which would be

viewed by her coworkers while she was away at a conference. Felicia's presentation is an example of the __________ engagement style. a. asynchronous b. synchronous c. extemporaneous d. hybrid

Communication & Mass Media

The phone solicitor who gets you to give up your social security number so she can steal your identity is using

A. manipulation. B. persuasion. C. coercion. D. threats.

Communication & Mass Media