Answer the following statement(s) true (T) or false (F)
1. Radio ads have high impact; they combine sight and sound better than most other media.
2. Television has a smaller audience than most other media.
3. One disadvantage of television advertising is its high cost.
4. One advantage of advertising is its intrusiveness.
5. Power writing isn't useful for television.
1. False
2. False
3. True
4. False
5. False
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There are between __________ and __________ languages spoken in the world, all of them with different vocabularies and rules of grammar
a. 500, 800 b. 1,000, 2,000 c. 3,000, 4,000 d. 5,000, 6,000 e. 6,000, 10,000
The Barnes and Noble bookstore chain was able to save its business from drying up through ___________
a. ? shifting to an exclusively e-publishing model b. ? becoming the first large-scale online e-book store c. ? outsourcing its staff to countries where labor is cheaper d. ? working as an international distributor for foreign language books
Paul Eckman's approach to the study of gestures believed that the study of nonverbals should focus on observable motions, not micromotions. Which approach is this?
a. external variable b. structural c. kinesics d. hierarchical e. none of the above
Which is a disadvantage of using photographs in a presentation?
a. They do not authenticate your message. b. They can be cumbersome to display. c. They can be hard for the audience to see. d. They can appeal to an audience's emotions.