Which of the following categories of audience needs and gratifications refers to using the media to reinforce an individual's values?
A. personal identity
B. personal knowledge
C. double agency
D. surveillance
Answer: A
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The BEST organizational pattern for a presentation on the geographic weather patterns of the United
States would be A) spatial. B) temporal. C) topical. D) problem-solution.
An objective of the Johnson & Johnson plan is: “Engaging and educating healthcare professionals about sustainability best practices.” What is an example of an appropriate tactic to implement in support of this objective?
a. hiring a highly respected physician to serve as campaign spokesperson b. sending out media kits with information on sustainability c. holding a major industry conference on sustainability best practices d. offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives
Within the first minute, a listener thinks, "Oh boy, this speech is gonna be dull." She has forgottenaguideline for listening with an open mind, which cautions listeners to avoid
a. assimilating. b. using listening cues. c. prejudging. d. filtering out messages.
Describe what a researcher is doing if she or he is using dramatistic, metaphoric, or theoretical frames to analyze the data.
What will be an ideal response?