In 2003, the Digital Media Association and the Recording Industry Association of America agreed to a proposal to collect royalty fees for music played _______________.?
a. ?on satellite radio
b. ?on digital radio
c. ?in television commercials
d. on webcasts
ANSWER:
d
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For public relations practitioners, the most important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable. B) Ethics in media are much different than ethics in public relations. C) Trust and brand reputation are fragile commodities. D) What is legal may not be ethical. E) The public is very forgiving.
Seinfeld has not been very popular in attracting international viewers because it is considered as too culturally “American.”
a. True b. False
A non sequitur occurs when a speaker uses the testimony of an expert to endorse an idea or product for which the expert does not have the appropriate credentials or expertise
Indicate whether the statement is true or false
The members now decide which standards they will use for weighing solutions, knowing these must be realistic or no solution will ever seem acceptable. Which step of the problem-solving sequence are they in?
a. Identify Possible Solutions b. Evaluate Solutions c. Establish Criteria for Evaluating Solutions d. Select the Best Solution