A speech which helps to establish the credibility of another speaker by relating his or

her experience and expertise regarding a topic is known as

a. the presentation speech
b. the speech of tribute
c. the speech of introduction
d. the toast


Answer: c,

Communication & Mass Media

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When you attempt to persuade, you will use one of three types of persuasive claims or

propositions: _______ , _______ , and _______ . Fill in the blanks with correct word

Communication & Mass Media

Speakers should leave presentation aids up as long as possible so audience members can study and remember each one

Indicate whether the statement is true or false.

Communication & Mass Media

The board meeting of a company was ineffective because the speakers talkedabout various subjects off the agenda for a long period of time. The meeting started according to the schedule and took a bit longer to conclude

Due to this delay, some members missed their flights home. What strategy should the organizer have taken to make the meeting more effective, and why? a. Set a time limit; it helps people plan their day. b. Manage the meeting; the intervention of chairperson is necessary. c. Limit the attendance; a small number is enough. d. Use a round table; it ensures each member has equal access to each other.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations. 2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem. 3. Telephone companies and electric utilities were among the last businesses to start actively using public relations. 4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image. 5. Ivy Lee made “spin control” a popular term as early as 1910.

Communication & Mass Media