Answer the following statement(s) true (T) or false (F)
1. Thomas Paine’s pamphlet Common Sense could be seen as a very early example of public relations.
2. The Keurig 2.0 case study of consumers complaining about being forced to use nothing but official company coffee pods in the coffee maker demonstrates that if a company ignores complaints on social media, they will eventually go away. Responding to the critics would have just prolonged the problem.
3. Telephone companies and electric utilities were among the last businesses to start actively using public relations.
4. Before the 1920s press agents mostly just worked at getting publicity for their clients as opposed to creating an image.
5. Ivy Lee made “spin control” a popular term as early as 1910.
1. True
2. False
3. False
4. True
5. False
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Answer the following statements true (T) or false (F)
1.House style refers to the common editorial style shared by all scholarly publications. 2.Identifying the audiences for your research will tell you how best to present the voices of your research participants. 3.Your research might interest news media if it answers the “what’s in it for me?” question. 4.Scholarly writing precludes researchers documenting their personal biases, impressions, and opinions. 5.A good rule of thumb for PowerPoint presentations is “the more slides the better.”
Virtual teams:
A. Meet through electronic means. B. Meet through electronic means to discuss business, but meet face-to-face for voting. C. Are comprised of people who don’t know each other. D. Are formed only when face-to-face teams fail.
Jillian, the CEO of Pine, Inc., is being interviewed by a TV anchor about a brand-new cellular phone her company recently launched. After asking a few questions about the phone specs, the anchor decided to go a step further by asking about the company’s economic status. Jillian was not prepared for such a question. What step should Jillian take?
a. Repeat or rephrase the question
b. Use organizational signposts
c. Listen carefully and nonjudgmentally
d. Neutralize hostile questions
“How many of you have ever been snow skiing--raise your hands? I see a few of
you have. Well, if you’ve ever experienced snow skiing, you’ll have an idea of what I’m going to speak about today because the feeling is similar, but the means and equipment are completely different.” The technique used in this introduction is a. a shocking statement b. an open ended question c. a rhetorical question d. suspense