Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.
Fill in the blank(s) with the appropriate word(s).
Ans: Advertising
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What is the relation between the customer retention (CR) and average customer life (N)?
A) CR=1/N B) CR=1+(1/N) C) CR=N/2 D) CR=(N-1)/2 E) CR= 1-(1/N)
The use of call center agents that can be located essentially anywhere is referred to as the use of a?
a. Distributed call center b. Managed call center c. Virtual call center d. Passive call center
What directly results from disaggregation of an aggregate plan?
A) a master production schedule B) priority scheduling C) a transportation matrix D) a capacity-demand matrix E) detailed work schedules
Vaden Incorporated makes a single product-a critical part used in commercial airline seats. The company has a standard cost system in which it applies overhead to this product based on the standard labor-hours allowed for the actual output of the period. Data concerning the most recent year appear below: Budgeted (Planned) Overhead: Budgeted variable manufacturing overhead$61,740 Budgeted fixed manufacturing overhead 390,040 Total budgeted manufacturing overhead$451,780 Budgeted production (a) 35,000unitsStandard hours per unit (b) 1.40labor-hoursBudgeted hours (a) × (b) 49,000labor-hours Applying Overhead: Actual production (a) 38,000unitsStandard hours per unit (b) 1.40labor-hoursStandard hours allowed for the actual production (a) ×
(b) 53,200labor-hours Actual Overhead and Hours: Actual variable manufacturing overhead$94,680 Actual fixed manufacturing overhead 405,040 Total actual manufacturing overhead$499,720 Actual hours 52,600labor-hours?The predetermined overhead rate is closest to: A. $13.15 per labor-hour B. $9.22 per labor-hour C. $12.91 per labor-hour D. $9.39 per labor-hour