Ethical issues related to advertising and product placement are related to which element of marketing?
A. product
B. price
C. place
D. promotion
D. promotion
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While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are
A. whether a company's target market is broad or narrow and whether the company is pursuing a low-cost or differentiation strategy. B. whether a company's overall costs are lower than competitors' and whether the company can achieve strong product differentiation. C. whether a company can build a brand name and an image that buyers trust. D. whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales and market share leader's role. E. whether a company can offer the lowest possible prices and whether the company can get the best suppliers in the market.
If a principal accepts the benefits of a whole unauthorized contract, the principal is deemed to have ratified the contract and is bound as if the act had been originally authorized
a. True b. False Indicate whether the statement is true or false
A sample of 200 elements from a population with a known standard deviation is selected. For an interval estimation of ?, the proper distribution to use is the
A. normal distribution. B. t distribution with 200 degrees of freedom. C. t distribution with 201 degrees of freedom. D. t distribution with 199 degrees of freedom.
Fed up with her working conditions at the call center, Lisa decides to invest in a state-of-the-art sewing machine and produce limited quantities of her own clothing designs
she mastered in school. Which of these statements about her forecasts is correct? A) Her forecasts will probably be 100% accurate. B) Her demand forecasts for a year from now will probably be more accurate than her demand forecasts for three months from now. C) Her demand forecasts for each style of skirt will be more accurate than her demand forecasts for all skirts. D) The best way for her to determine the amount of fabric she needs is to forecast it based on her customer orders for each type of skirt.