While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are
A. whether a company's target market is broad or narrow and whether the company is pursuing a low-cost or differentiation strategy.
B. whether a company's overall costs are lower than competitors' and whether the company can achieve strong product differentiation.
C. whether a company can build a brand name and an image that buyers trust.
D. whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales and market share leader's role.
E. whether a company can offer the lowest possible prices and whether the company can get the best suppliers in the market.
Answer: A
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