Marketing should not be budgeted as a percentage of sales but rather as money that is needed to drive sales. Therefore it is part of the business's ________.
A. variable costs
B. sales forecast
C. fixed costs
D. intermediate costs
Answer: C
You might also like to view...
To compute departmental gross profit, it is necessary to determine the net sales, purchases, and inventory by departments
a. True b. False Indicate whether the statement is true or false
If a foreign company is taken over by the host country government, and some form of compensation is paid, "expropriation" has occurred
Indicate whether the statement is true or false
According to the AIDA model, a prospective consumer first passes through the ________ stage.
A. action B. desire C. attention D. comprehension E. interest
In the United Kingdom, which is not one of the unethical issues around Fair Trade practices?
a. Misrepresenting the program to the customers b. Expecting higher revenues c. Lying about the Fair Trade program d. No giving customers relevant information that could affect purchasing decisions