According to the AIDA model, a prospective consumer first passes through the ________ stage.
A. action
B. desire
C. attention
D. comprehension
E. interest
Answer: C
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In many countries, the marketing, economic, structural, information, and technological environments are not developed to the extent that they are in the United States
Indicate whether the statement is true or false
A company earned $3,000 in net income for October. Its net sales for October were $10,000. Its profit margin is:
A. 333%. B. 33.3% C. 3%. D. 33%. E. 30%.
Robo Corporation entered into noncancelable, long-term material contracts with suppliers for the purchase of raw materials beginning in the calendar Year 4 . These contracts amounted to $500,000 at December 31, Year 4, relating to raw materials with a market price of $575,000 . This amount was considered material for Robo. (CMA adapted, Dec 95 #17) Refer to the Robo Corporation example. Assume
the goods were received and the market price of the raw materials amounts to $450,000 . Robo Corporation's financial statements at December 31 . Year 4, for this transaction should a. not mention this commitment. b. reflect a liability of $500,000 . c. reflect a liability of $50,000. d. reflect a liability of $450,000. e. reflect a liability of $400,000.
______ developed 14 points to improve quality, which are still implemented worldwide today.
a. Philip B. Crosby b. Armand V. Feigenbaum c. Genichi Taguchi d. W. Edwards Deming