Matt often goes to a retail store to look at electronic goods. He learns about the brands and products and searches the Internet for lower prices. This act by Matt is an example of
A. showrooming.
B. sweethearting.
C. omniretailing.
D. automated retailing.
E. channel integration.
Answer: A
You might also like to view...
The task environment of a firm consists of demographic, economic, natural, and technological environments, as well as the political-legal system and the social-cultural arena
Indicate whether the statement is true or false
The "invisible" customer who receives a salesperson's written proposal should most likely be considered a(n):
A) ideal customer B) current customer C) neutral party D) competing salesperson E) decision maker
Some international firms spend much time in college recruiting because
a. they are looking for candidates who already have such qualifications as language proficiency and overseas experience. b. they are looking for young, naive individuals who are less likely to experience stress when leaving their home country. c. college students are more likely to have characteristics such as adaptability, flexibility and empathy than older persons. d. students lack negative experiences that would influence their decisions about going abroad for business.
Much of the growth in social media sites can be attributed to:
a. good old-fashioned word-of-mouth promotion. b. new platforms like tablets and smartphones. c. media hype. d. reduced demand for crowdsourcing.