Which element of the marketing mix specifically deals with supply chain management?
A. promotion
B. production
C. price
D. place
E. product
Answer: D
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Fill in the blank(s) with the appropriate word(s).
The origin of the Federal Trade Commission's (FTC's) corrective advertising program came from a deceptive advertising case involving
A. Ocean Spray Cranberry Juice. B. Campbell Soup. C. McDonald's. D. STP Corporation. E. Listerine.
Firms can train employees to develop technical skills by teaching them to engage in pleasant conversation, ask questions or use humor as they interact with customers.
Answer the following statement true (T) or false (F)
In debt securities, the corporation is the debtor and the holder is the creditor.
Answer the following statement true (T) or false (F)