Which of the following concepts increases worker motivation and is closely aligned with Herzberg’s two-factor model?
a. meaningfulness
b. working conditions
c. job enlargement
d. job enrichment
e. the Hawthorne effect
d. job enrichment
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Which of the following statements supports the sales driven approach to the marketplace?
A) Profit maximization is the ultimate motive of a business. B) A superior product can drive the sales in a company. C) Market capitalization is the ultimate motive of a business. D) Sales and profit maximization are dependent on customer value.
While most employees take a job because of the advertised level of pay, many stay with a job because of the ______ associated with it.
A. benefits package B. variable pay C. experience rating D. contribution plan
Reports submitted as digital slide decks ________
A) are heavier on text than bulleted presentation slides B) can be exported as PDF, HTML, or image files C) include visuals so are more inviting to read than dense pages of print text D) All of these are true.
The four growth strategies outlined in the text are: penetration strategy, customer development strategy, service development strategy, and diversification strategy.
Answer the following statement true (T) or false (F)