Stan is the manager of a division that has been struggling lately. It is budget time and Stan feels he is under the gun to do well next year. As such, he is building slack into his budget. How will he handle estimates of revenues and expenses? Revenues Expenses
a. Overestimate Overestimate
b. Overestimate Underestimate
c. Underestimate Underestimate
d. Underestimate Overestimate
d
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On the income statement of a merchandising company, cost of goods is added to net sales to arrive at gross margin or gross profit
a. True b. False Indicate whether the statement is true or false
Communication adaptation occurs when companies change marketing communications for each local market
Indicate whether the statement is true or false
To get high schoolers excited about a new kind of sugar-free Red Bull, the company handed out free cans in the parking lot of high school football games. What kind of promotion was Red Bull doing?
A. contest B. polybagging C. sweepstake D. sampling E. free premium
The parol evidence rule limits the types of evidence that be used to prove terms of an agreement
a. True b. False