Identify a disadvantage of open questions.

A. They allow respondents to withhold important information that they feel is sensitive or dangerous.
B. They obtain too little information.
C. They polarize answers.
D. They allow respondents to select an answer or say yes or no without knowing anything about a topic.


Answer: A

Communication & Mass Media

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If you are asked a question at the end of your speech that you do not know the answer to, you should make something up so that you can quickly move on to the next question

Indicate whether the statement is true or false.

Communication & Mass Media

An editorial in the British Telegraph states, "The personnel costs have skyrocketed in the past five years. We have reached such a situation that it feels like we are doling out free gifts to all and sundry

The need of the day is some careful advance planning that can minimize such extravagant expenses." Identify the jargon mentioned in the statement. a) Personnel costs have skyrocketed b) Doling out free gifts c) Some careful advance planning d) Extravagant expenses

Communication & Mass Media

What other groups besides MADD might have been offended by the "Drinking 101" spread? Can you name any publics that would approve of the spread?

What will be an ideal response?

Communication & Mass Media

The feeling of imbalance that occurs when incoming sensory cues do not fit with other sensory cues or structures that you possess is called _____.

A. deletion B. distortion C. attribution D. cognitive dissonance

Communication & Mass Media