What are the four steps of the nominal group technique? When is it advantageous to use this technique?
What will be an ideal response?
Answer: The ideal answer should include:
1. The problem is presented to the group members, who each write down their ideas independently.
2. Each idea is recorded without any discussion or debate.
3. Each recorded idea is discussed so that it is clear to all members.
4. Members then vote to prioritize the ideas, which are then listed in order; those ideas ranking the highest are put into operation.
5. The nominal group technique is especially helpful when some members may be reluctant to voice their opinions in a regular problem-solving group or when the issue is controversial or sensitive.
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CPM is advertising jargon for
A) the estimated number of audience members who will be exposed to an ad. B) the cost per million readers, viewers, or listeners reached by an ad. C) the number of people each dollar of advertising will reach. D) the money it takes to reach a thousand audience members with an ad.
In his speech to his gender communication class, Bo says that he has a roommate whose sexual preference is homosexual. Is this a correct use of terms?
A. Yes; homosexuality is considered a sexual preference. B. No; sexual orientation is the preferred term over sexual preference. C. No; Bo should call his roommate "gay" rather than "a homosexual." D. Yes; Bo correctly used the more formal term "homosexual" rather than slang.
Explain why it is important for PR practitioners to educate those outside the PR team on strategic communications processes.
What will be an ideal response?
If you were giving a speech on the kinds of positions used in ballet, the most effective visual aid would probably be a drawing.
Answer the following statement true (T) or false (F)