To do detailed research on youngsters consuming junk food, Jane, the PR head of a fast food chain, employs some PR officers to interview select children under 18 years of age. This type of interview is known as a ________ interview
a. focus group X
b. situational
c. team
d. demographic analysis
A
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When paying tribute to the astronauts of Challenger, whose crew perished during the shuttle's takeoff, President Reagan delivered a speech written predominately by Peggy Noonan, a professional speechwriter on his staff
In this instance, he is not required to cite her as the author of the speech unless directly asked. Indicate whether the statement is true or false.
Maeve has been assigned an informative speech in her speech class. After brainstorming, Maeve decides that she wants to talk about pizza. Which of the following would be the best purpose statement for Maeve's speech?
A. Teach listeners the differences between pizza in the United States and Italy. B. Persuade listeners to eat less pizza. C. Demonstrate why Pizza Hut's crust is better than Papa John's. D. Convince listeners to try a specific brand of pizza.
Which of the following is true about men's listening behaviors as compared to women's listening behaviors?
A. Men like more complex information that requires careful evaluation. B. Men listen in order to take action and solve problems. C. Women like short, concise communication. D. Women interrupt more often.
Which of the following best describes the process of data cleaning?
a. Creating a data set in a spreadsheet format to organize the data. b. Constructing a codebook that enables the researcher to find where variables are located in a data file. c. Finding and eliminating data entry errors in your data file. d. All of the above are types of data cleaning.