Why is wearing a baseball cap backward (with the brim toward the back) a type of parody display?
What will be an ideal response?
A parody display is a method of seeking status by avoiding it. One way this is done is by adopting clothing or material that has function in the working world in such a way that the function is minimized. The baseball cap was built with a large visor in the front to protect the eyes from the sun or rain. By wearing it backward, the wearer is demonstrating that his or her status is high enough that the actual function of the clothing object can be ignored.
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Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market ________.
A) development B) positioning C) diversification D) segmentation E) penetration
Discuss the importance of updating legal research. Also, are there any ethical consequences of not updating one's research?
What will be an ideal response?
Use the information from Table 8.8. The pizza shop manager is looking for a forecasting approach that will forecast her demand within 0.5 pizzas
If the actual demand for week #7 was 39 pizzas, which of the combination forecasts came closest to predicting this demand? A) simple moving average and weighted moving average forecast B) simple moving average and exponentially smoothed forecast C) weighted moving average and exponentially smoothed forecast pizzas D) week #7 demand of 39 is within 0.5 pizzas for all three of these combination forecasts, and thus all of them are appropriate.
A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal?
A. contraction of the number of services offered by the utility company B. adding new services to its product line C. repositioning D. disintermediation E. use of product cannibalization