Whirlpool took a 53% stake in the Dutch electronics group Phillips' home appliances business to leapfrog into the European market. This is an example of a ________
A) straight extension
B) joint venture
C) contract manufacturing agreement
D) licensing agreement
E) franchising agreement
B
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Ethnocentric orientation is sometimes associated with all of the following attitudes except:
A) national arrogance. B) assumption of national superiority. C) indifference to marketing opportunities. D) selecting a standardized approach. E) selecting an adaptation approach.
The following diagram would result in a database with how many tables?
A. 6. B. 12. C. 8. D. 10.
Which of the following examples best illustrates indirect network externalities?
a. A successful mail-based video company increases the volume of mail for FedEx. b. A ring-tone and "wallpaper" company generates work for graphic designers and musicians. c. A cell phone company's platform is so successful that developers of cell phone accessories and innovative software build on that platform. d. A software company upgrades programs every few years and offers the upgrades to past customers for a fee. e. All of the above are examples of indirect network externalities.
What is defined as a degree of careless amounting to a culpable disregard of rights and safety of others:
a. felony b. criminal negligence c. misdemeanor d. ordinance violation e. none of the other choices