Answer the following statement(s) true (T) or false (F)
1. Rebranding is the process of repositioning your brand from the top down.
2. Line extensions take a solid brand and expand it to a new audience.
1. True
2. True
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Because people naturally look for similarities and differences, successful intercultural communicators will search for ________ to help settle anxiety over perceived differences
A. Barriers B. A new communication style C. Common ground D. Other people
Credibility is one of the problems associated with:
a. Humor b. Brand characters c. Celebrities d. None of the choices
The major tool of deductive reasoning is the
A. premise. B. conclusion. C. fallacy. D. syllogism. E. example.
When writing a speech of tribute, asking yourself the question, "Why is this person worthy of my respect and praise?" is a way to _______
a. provide vivid examples b. use appropriate humor c. actuate the audience d. establish noble themes