Answer the following statement(s) true (T) or false (F)

1. Rebranding is the process of repositioning your brand from the top down.
2. Line extensions take a solid brand and expand it to a new audience.


1. True
2. True

Communication & Mass Media

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Because people naturally look for similarities and differences, successful intercultural communicators will search for ________ to help settle anxiety over perceived differences

A. Barriers B. A new communication style C. Common ground D. Other people

Communication & Mass Media

Credibility is one of the problems associated with:

a. Humor b. Brand characters c. Celebrities d. None of the choices

Communication & Mass Media

The major tool of deductive reasoning is the

A. premise. B. conclusion. C. fallacy. D. syllogism. E. example.

Communication & Mass Media

When writing a speech of tribute, asking yourself the question, "Why is this person worthy of my respect and praise?" is a way to _______

a. provide vivid examples b. use appropriate humor c. actuate the audience d. establish noble themes

Communication & Mass Media