Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?
a. to allow management to add their own objectives to the plan
b. to provide more focus and discipline to the planning process and avoid overwhelming the plan
c. to keep the plan flexible and fluid
d. to achieve management buy-in and support
b. to provide more focus and discipline to the planning process and avoid overwhelming the plan
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One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:
a. message receivers engage in less elaboration when there is more detail b. less specific recommendations might not be as well understood by the message receivers c. specific recommendations increase perceptions of the speaker’s expertise d. specific messages lead to higher perceptions of self-efficacy
What phrase was used for a lively, illustrated brand of news reporting of the 1920s?
A. yellow journalism B. jazz journalism C. photojournalism D. tabloid journalism
Which answer below describes the Refine step in the 4R's
method of generating key points. a. . Gather your notes and supporting materials, and then reread and critique them b. Regroup your ideas and supporting materials into nonoverlapping categories. c. Boil down the best ideas and information to a few "keepers." d. Make sure you do not have more than three key points. Make sure your key points are clear and memorable.
A behavioral objective that specifies what response a speaker wants from an audience is called a
A) thesis statement. B) specific purpose. C) mind map. D) speech topic E) general purpose.