Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on ________ variables
A) demographic
B) psychographic
C) universal
D) geographic
E) behavioral
A
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If a company's free cash flow is $90,000, net cash flows from operating activities total $220,000, purchases of plant assets total $100,000, and sales of plant assets total zero, what amount is committed to dividends?
A) $20,000 B) $30,000 C) $60,000 D) Impossible to determine from the facts given.
Being ______ means going beyond legal and economic obligations to do the right things by acting in ways that benefit society.
A. socially responsible B. ethical C. savvy D. perceptive
Expenses are reported on which of the following financial statement(s)?
A. Income statement B. Income statement and statement of changes in stockholders' equity C. Balance sheet D. Statement of changes in stockholders' equity
Which of the following statements is true of informational advertising appeals?
A. They work well for products but not for services. B. Benefits that serve as the basis of these appeals are constant across product categories. C. Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments. D. Attributes that form the basis of these appeals vary from one product or service category to another. E. They usually influence feelings, images, beliefs, and meanings about a product or service.