According to the text, organizations can become customer-oriented by:
A) distributing information on all important buying influences only among marketing department personnel and brand managers.
B) making strategic and tactical decisions interfunctionally and interdivisionally.
C) spending large sums of money in research and development.
D) introducing line extensions rather than creating new products.
B
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Which of the following is the need protection from physical harm?
A. self-actualization B. esteem C. physiological D. safety
The process of determining the tasks that make up the job and the KSA’s required is known as the:
a. job evaluation b. job description c. job specification d. job analysis e. skills inventory
Privacy policies for companies in the United States are largely voluntary and there are almost no regulations on the collection and use of personal data.
Answer the following statement true (T) or false (F)
Which of the following is NOT a benefit provided by a service guarantee?
A. The ability to generate meaningful and relevant feedback from customers B. A way to improve employee morale C. The ability to set clear standards for the organization D. A way to increase a customer's sense of risk E. A way to create useful feedback that can be integrated into continuous improvement efforts