Which of the following is NOT a benefit provided by a service guarantee?
A. The ability to generate meaningful and relevant feedback from customers
B. A way to improve employee morale
C. The ability to set clear standards for the organization
D. A way to increase a customer's sense of risk
E. A way to create useful feedback that can be integrated into continuous improvement efforts
Answer: D
You might also like to view...
Why is reselling the customer an important part of the confirmation after the adoption of an innovation?
What will be an ideal response?
A generational cohort is a group of people
A. with the same beliefs and values. B. who are of the same generation. C. who are not open to new things. D. who grew up and went to school together. E. who purchase only one brand of a product throughout their lifetime.
A tender offer targets the board of directors of the target corporation
Indicate whether the statement is true or false
A major factory closed in your area, which caused a drop in the average income for the city. Which type of external force would this be considered in the marketing environment?
A. political B. legal C. economic D. sociocultural E. technological