During the season a sport psychologist has the football players practice imagery after first watching a videotape in which they are performing the same skill as the one they intend to image. The coaches can’t believe how quickly the players improved their performance and consistency. What is the best explanation for the preceding?

a. mental readiness explanation
b. functional equivalence theory (page 248)
c. bioinformational theory
d. attentional-arousal set


b. functional equivalence theory (page 248)

Communication & Mass Media

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Explain how the media's representation of men's and women's communication styles contributes to the perception that men and women are different.

Provide examples to support your argument.

Communication & Mass Media

Subjective is having a fair, ethical, and undistorted view on a question or issue

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not true of television commercials?

a. National advertisers use television commercials to deliver their messages because of its low cost. b. Television advertising is most effective for companies whose products can be sold widely to consumers. c. Production costs for a single television commercial can cost as much as television program production. d. Television commercials are the most visible form of advertising.

Communication & Mass Media

Broadcast journalism is governed through the ______ due to its use of the public airwaves.

A. Federal Trade Commission B. Food and Drug Administration C. Federal Department of Agriculture D. Federal Communication Commission

Communication & Mass Media