Quantitative methods of developing a marketing communications budget rely on computer models or simulations
Indicate whether the statement is true or false
TRUE
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How has web-based technology helped firms with brand authoring?
A) Online sites have enabled consumers to share their consumption stories. B) Companies can publish anything about their products without concern for FCC regulation. C) Companies can put all their advertising on the Internet and abandon broadcast media. D) All stakeholders become equally important in a brand's message creation. E) People who only shop online will not be excluded when firms conduct sales promotions.
There are three major court systems in the U.S
Indicate whether the statement is true or false
Which of the following categories of owners enjoy limited liability?
A) all partners in a limited partnership B) in a partnership, only the general partners C) common shareholders of a corporation D) only B and C above
If capital markets are efficient, then:
A) There is no reason to believe that prices are too high or too low. B) It is not possible to make money by playing the stock market. C) Prices will adjust slowly when reacting to new information. D) Historical price trends will give you a good idea of where prices are headed in the future. E) It is possible to profit regularly from publicly available information.