How has web-based technology helped firms with brand authoring?
A) Online sites have enabled consumers to share their consumption stories.
B) Companies can publish anything about their products without concern for FCC regulation.
C) Companies can put all their advertising on the Internet and abandon broadcast media.
D) All stakeholders become equally important in a brand's message creation.
E) People who only shop online will not be excluded when firms conduct sales promotions.
A
You might also like to view...
In equity theory, employees are motivated to
A. work harder when they have more freedom. B. resolve feelings of injustice. C. correct themselves when they aren't working hard enough. D. blame others when they miss work or fail at tasks. E. work just hard enough to get what they want.
Discuss the makeup and functions of a marketing information system (MIS)
What will be an ideal response?
Which of the following is not a true statement?
a. There is empirical evidence that future cash flows are better forecasted with accrual data than with cash flow data. b. Accrual accounting numbers incorporate the attribute that determines firm valuation-net cash flow data. c. Changes in reported accounting earnings affect firm valuation through changes in stock prices. d. The value to investors of the information in financial reporting lies in its role as an historical record.
The U.S. government has adopted __________ to facilitate seeking consensus of the most affected groups regarding the substance of new regulations, a process which arose from the Japanese style of negotiation
a. administrative review b. federal mediation c. regulatory negotiations d. rule arbitration