Hotels, hair salons, and auto repair businesses are considered retailers.
Answer the following statement true (T) or false (F)
True
Often, people think of retailing only as the sale of products in stores, but retailing also involves the sale of services such as overnight lodging in a hotel, a doctor's exam, a haircut, or a home-delivered pizza.
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One of the jobs of the marketing manager is to translate characteristics into product benefits. This can be done using managerial judgment or marketing research
Indicate whether the statement is true or false
Some industries commonly use two-part pricing, breaking the price down into a fixed fee and a fixed usage rate
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1) The payback method is a screening device and is rarely used as the sole method for deciding whether to invest in an asset. 2) All else being equal, investments with longer payback periods are preferable. 3) Cash inflows from a capital investment arise from an increase in revenues, a decrease in expenses, or both. 4) A major criticism of the payback method is that it focuses only on the time to recover the investment and ignores profitability. 5) Most capital budgeting methods focus on accrual-based income.
Despite the discount Shane offers, the church representative walks away from the deal. What can Shane most likely learn from this experience?
A) Show less confidence at closing. B) Engage in longer selling cycles. C) Focus on individual buying motives. D) Strive for incremental commitment. E) Avoid surprises at the close.